Friday, October 9, 2020

Advertisements Are The Same


     Lewis and I spoke with several friends about the monotony of America's online advertisements and television commercials.  The mind-numbing phenomenon is attributed to monopolies of airtime--and advertising time-slots--by certain industries.  
     During the last 10 years, we noticed that every American television show and online video (with ads) features commercials from the same industries.  Car Insurance, Car Manufacturers, Pharmaceuticals (full of long disclaimers that make you doubt why the products are being sold), Junk Food, and Banks/Financial Services.  
     In fact, it seems like Geico Auto Insurance gobbled up so much advertising allotment that it effectively blocks other companies from showing their wares.  How many silly Geico ads does the viewership need?  Yet, if you watch American TV (day or night), you'll see one per hour.  It doesn't matter which of the 200 channels you choose; they're nearly all the same.  It's like brainwashing.  With "money to burn", the company's billionaire owner seems intent on constricting the marketplace for other advertisers.  
     Regardless of the time-of-day or channel, TV ads are monotonously unchanged.  It’s similar to living in the Soviet Union with state-controlled media.  You have no choice of which ads you see; they are everywhere.  You are forced to view the same commercials by only a few conglomerates/industries.  
     Overall, it creates boring sponsorships.  We often mute the repetitive advertisements or DVR the television programs and fast-forward past the redundant commercials.  Yet, with gullible audiences, it's no surprise that those industries get richer... to buy more ads.

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