Recently, I visited the retail website of a supposedly-luxury company. A global brand. Of first importance to me was using their "Store Locator". What a ridiculously created application!
When you click on the "Store Locator", it gives a drop-down box of countries to choose from. 240 choices! Even Antarctica was included. Did that web content manger simply use an entire list of the globe? How is that relevant to potential customers? The only countries that should appear on the list are those that have the company's stores. Instead, a potential (or returning) customer must go through all the choices--by trial and error--to find out which countries have stores. Just sloppy and uncaring.
Obviously, they don't employ a maturely experienced web manager; they probably use a cheaply-paid 26-year-old sorority girl. Thanks for saving me a trip to visit your disorganized company.
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